Building Allocator Pipeline

The purpose of this engagement is to build a repeatable sales engine that puts Bitfinex Securities in front of chief investment officers, managing partners and heads of digital assets to allocate capital to Bitfinex's issuers.

The campaign will focus on three core target accounts: digital asset and crypto native funds; asset management firms & family offices and brokers & platforms.

What this engagement delivers

• ✓Global database of high-value company and account targets in relevant markets.
• ✓Enrichment and financial research process to identify, qualify and score accounts.
• ✓Multichannel outreach to consistently generate pipeline with key allocation buyers.
• ✓Ongoing marketing process improvement and sales enablement.