Block5 × Bitfinex Securities
Building Allocator Pipeline
Identify the highest value allocators and build consistent pipeline with the decision makers behind institutional capital in tokenised securities.
1 - Database
Signal-based key companies tracking and build. Nothing is contacted until the target universe is defined properly.
- ✓Signal-based tracking and build of key companies across the most valuable markets
- ✓Fund, family office and institutional desk defined by mandate, AUM band and digital asset activity signals
- ✓One clean source of truth feeding CRM and outreach

2 - Data enrichment layer
Decision makers, company insights, lead scoring and prioritisation.
- ✓Decision makers mapped across investment, treasury and executive teams
- ✓Company insights layered onto every target account
- ✓Lead scoring and prioritisation to filter and qualify the most valuable accounts

3 - Omnichannel outreach
Launch on LinkedIn and email to book 15 high quality meetings per month.
- ✓Launch on LinkedIn and email to book 15 high quality meetings per month
- ✓Messaging built around the regulated venue, listing regime and zero trading fee advantage
- ✓Generating pipeline and sales interest with asset

4 - Full system build
Building a full outbound engine to continually book meetings over time.
- ✓Building a full outbound engine to continually book meetings over time
- ✓Developing signal-based tracking to identify new opportunities
- ✓Process documentation so the asset compounds over time
